Amazon is seeking a talented, creative, and dynamic Marketing Manager to back-fill a maternity leave and support our fast-growing same-day delivery service, Prime Now. This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon in its early stages. The Marketing Manager will play a critical role to support the rapid growth of this initiative, creating and executing strategies to drive customer awareness, acquisition, and engagement with Prime Now through overseeing our paid, earned and owned traffic strategy. Applicants must have demonstrated expertise in marketing analytics and acquisition marketing, including search marketing, digital display advertising, affiliates, owned channels, and social media marketing.
This marketing manager will guide new marketing projects to successful test and completion. The right person for this role will have experience with online and offline marketing, making data-driven decisions, and influencing others. They should have a solid understanding of customer dynamics and segmentation in the digital media, advertising, mobile, or experience in commerce and high-tech industries. They must be able to work at the strategic level (participating in the generation of bold and innovative ideas for growth) and at the tactical level (managing campaigns with advertising tools, analyzing traffic data and solving problems). Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
- Conceptualize, build, and execute multi-channel marketing plans for Prime Now across paid, earned and owned channels, including creative development, targeting segmentation, and performance analysis
- Deep understanding of the customer, with obsessive understanding of new products, trends, and opportunities
- Determine the appropriate methods and systems of metrics for measuring, and monitor marketing effectiveness including brand awareness, brand equity, and sales results
- Leverage in depth knowledge of marketing attribution models and A/B experimentation to manage performance, drive channel and campaign optimization and identify key drivers of trends in the customer funnel