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Consumer PR Manager

Consumer PR Manager

Job ID 
# Positions 
Company/Location (search) 
ES-Pozuelo de Alarcon
Posted Date 
Position Category for Posting 
Marketing & PR
Recruiting Team 

Job Description

Amazon strives to be the world’s most customer-centric company, where customers can find and discover anything that they might want to buy online. opened its virtual doors in 2011 and over the last years have expanded both its catalogue –now offering everything from Books, DVD’s or Toys to Fashion, Sports, Musical Instruments and Grocery items to name just a few– and range of services, from a constantly improving Prime program to ultra-fast deliveries in Madrid and Barcelona through Prime Now, just to name a few.
Amazon Spain is seeking a self-motivated, highly intelligent, high-judgment and well-connected public relations professional to lead the Consumer PR team in Madrid. This individual will be responsible for the proactive communication of Amazon products and services to media (lifestyle, business titles regional outlets) as well as opinion leaders. The successful candidate will be responsible for designing and implementing the innovative Amazon Prime program and various categories, from beauty or groceries to media, baby, sports and toys products. Through innovative campaigns, projects and continuous contact management across all type of media, she/he will ensure that new products and services will are clearly communicated to our existing and potential customers. The successful candidate will also support our business teams in communicating with customer and vendors on our platform.

The most important tasks of this new role will be:
  • Design and implement PR projects to increase the visibility of the product lines and site features of in accordance with the global communication guidelines. Ensure maximum coverage and accuracy for new services and category launches.
  • Lead the Spanish Consumer PR team and manage several public relations agencies on a daily basis.
  • Build, nurture and manage a solid, long-lasting relationship of contacts across consumer, lifestyle and vertical media to ensure high-quality and accurate reporting regarding the consumer offering.
  • Create and ensure flawless execution of the Christmas Communications Plan, including key events such as Black Friday.
  • Coordinate the overall communications regarding important consumer-facing events like Prime Day or World Book Day.
  • Support and execute PR for digital reading, from the Kindle content ecosystem to devices.
  • Coordinate reporting and define KPIs to measure success.

Basic Qualifications

  • More than 7 years of professional experience in a public relations agency / company; proof of successful collaboration with the media. Strong contacts agenda is key.
  • Solid consumer PR expertise. Able to come up with new angles and approaches to build a continuous coverage for the Amazon brand and reach new audiences and first-time shoppers.
  • High judgment and experience in dealing with consumer related crisis.
  • Creativity thinking, ability to think outside of the box. Willingness to go beyond business as usual. Capability to work with scarce resources, to find unusual paths and to ultimately achieve success.
  • Experience both in B2C and B2B environments.
  • Able to take responsibility and willing to work hard to get things going. Ability to roll-up her/his sleeves.
  • Able to implement several projects simultaneously, ensuring that basic work tasks continue to be carried out even during very busy times. High coordination skills.
  • Flexible attitude and able to work in a rapidly changing or complex environment.
  • Willingness to work with small teams on interdisciplinary topics and to take responsibility and deliver results.
  • Experience in the development of new communication channels.
  • Fluent in English is a must, both oral and written.

Preferred Qualifications

  • Ability to Think Big, to invent new things and simplify processes.
  • High business acuteness.
  • Be a team player who is willing to get the job done.
  • Be a good people manager, able to motivate and successfully lead teams.
  • Possess an outstanding attention to detail.
  • Have a strong bias for action and standards so high most people would find them unreasonable.

Meet our Amazonians:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.